Premium Conveyor Belt Sushi "Mutenkura Shinjuku" Opens on July 9

The premium conveyor belt sushi "Mutenkura," which had been operating mainly in the Kansai area, comes to Shinjuku. "Mutenkura Shinjuku" will open on Thursday, July 9.

The location is in the "Shinjuku Takano" building in Shinjuku 3-chome. It is the second store in Tokyo following the Nakameguro branch, and the largest-scale store ever for the Mutenkura brand. By opening in Shinjuku — one of the world's leading terminal stations — the aim is to communicate the appeal of ingredients from all across Japan to a diverse clientele from both home and abroad.

The theme is "Connecting regional areas and the city center through food experiences." In addition to a menu where morning-caught local fish from Hokkaido is transported via the Hokkaido-Tohoku Shinkansen and served on the same day, new initiatives such as pairings of sushi with Japanese tea are also being developed.

The interior, which inherits the "Kura" that is also an identity of "Kura Sushi," is themed around "a secret hidden storeroom (home) that adults frequent," with lighting dimmed from the entrance all the way to the seating area to create a space where guests can spend time quietly.

The main seating consists of roomy box seats, and 19 counter seats are also available for solo diners.

While the conveyor belt lane continues, amusement elements such as "Bikkura-Pon!®" and the water retrieval system have been removed, allowing guests to relax and enjoy sushi, à la carte dishes, and drinks in a calm atmosphere.

The biggest selling point is "Hokkaido-sourced morning-caught local fish transported by Shinkansen."

With the cooperation of local fishery companies, the fish is quickly processed on-site, then delivered to the metropolitan area via the Hokkaido-Tohoku Shinkansen using the train luggage transportation service "Hakobyun," making it possible to serve it in the store by the evening of the same day.

The local brand salmon "Hakodate Salmon," with which you can enjoy the umami of fat unique to fresh fish, will be sold for a limited period until Sunday, August 2.

In addition, every Wednesday and Sunday, depending on the catch situation, items including "Hakodate Ozuwai Crab — One Whole Crab" steamed whole and alive in-store, as well as "Hakodate Hakkaku," "Hakodate Kurosoi," "Hakodate Aotsubu-gai," "Hakodate Kurogarei," and "Hakodate Samegarei" are available, letting guests savor highly fresh Hokkaido local fish right in Tokyo.

Of course, the fresh fish transportation using the conventional Hokuriku Shinkansen also continues. During periods when fixed-net fishing in Hokuriku is difficult — such as in winter — Hokkaido-sourced fresh fish will be utilized, aiming for a stable supply of products.

And another new initiative is "an industry first: "sushi × Japanese tea pairing."

Under the supervision of tea master Kenta Ikeda — holder of the highest rank in tea tasting appraisal, "Tea Master Judan (10th Dan)" — teas have been selected to bring out the umami, aroma, and fat characteristics of each topping.

The high-heat-roasted green tea "Chiran Hana," which pairs well with blue-backed fish,

"Gyokuro Houjicha," which harmonizes with eel and conger eel,

And "Gyokuro," which brings out the best in fatty tuna and sea urchin — a diverse selection of tea leaves awaits, offering new flavor discoveries to enjoy.

The combination of fine tea and fresh fish is exceptional.

Beyond this, there is also an abundance of surprising store-exclusive menu items.

"Summer Seasonal Fish Appetizer Platter"
Price: 2,780 yen
Steamed abalone · sardine herb roll · tender simmered octopus · sauté cutlassfish with namban sauce · Japanese sea bass marinated in kombu · conger pike eel ume shiso tempura · dried conger eel overnight

"Sushi Restaurant Afternoon Tea (Summer Fruit Paradise)"
Price: 1,500 yen
Summer jewel cup · pineapple coco pound cake · melting melon shortcake · dragon fruit cup

Also, just as at the Nakameguro branch, the familiar Kura Sushi menu items are served at "Mutenkura Shinjuku" with an extra touch of craftsmanship.

For example, "kazari-bocho (decorative knife cuts)." By making "decorative knife cuts" into the topping, soy sauce becomes easier to coat the topping, the umami becomes easier to taste, and the appearance is finished more beautifully (*Some toppings do not receive decorative knife cuts).

Furthermore, the same applies to "hake-nuri (brush coating)." By applying the carefully crafted dashi soy sauce with a "brush coating" just before serving, the deliciousness of both the topping and the shari (sushi rice) can be felt more fully (※Excluding some menu items and items served on the conveyor belt lane).

Menu Preview (Pre-Opening Tasting)
Here are the menu items we sampled a little ahead of the grand opening:

"Sweet Shrimp" (Amaebi)
Price: 380 yen (2 pieces)

"Mediterranean Bluefin Tuna Premium Akami"
Price: 380 yen (1 piece)

"Japanese True Sardine" (Iwashi)
Price: 280 yen (2 pieces)

"Broiled Salmon Harasu" (Belly)
Price: 390 yen (2 pieces)

"Fresh Toro Salmon"
Price: 390 yen (1 piece)

"Shrimp Tempura Hand Roll" (Temaki)
Price: 390 yen (1 piece)

"Broiled Fresh-Caught Conger Eel" (Anago)
Price: 390 yen (2 pieces)

"Eel Pressed Sushi" (Unagi Oshizushi)
Price: 640 yen (3 pieces)

"Fresh Snow Crab" (Kani)
Price: 480 yen (1 piece)

"Hakodate Hokkai Salmon" (Bullet Train Express Fresh Fish)
Price: 420 yen (2 pieces)

"Hakodate Samegarei" (Roughscale Sole - Bullet Train Express Fresh Fish)
Price: 420 yen (2 pieces)

"Homemade Japanese Fried Chicken" (Tori no Karaage)
Price: 570 yen

"Broiled Cheese Salmon & Avocado Small Bowl"
Price: 330 yen

"Yuzu-Infused Napa Cabbage Pickles" (Yuzu Hakusai)
Price: 150 yen

"Artisanal Fresh Tiramisu"
Price: 550 yen

Recommended Pairing: "Darjeeling Tea"
Price: 350 yen

Exclusive Grand Opening Campaigns
To celebrate Mutenkura's highly anticipated Shinjuku debut, the restaurant is launching two limited-time commemorative promotions:

Shinjuku Opening Special (July 9 – July 18, 2026):
Enjoy generous, thick-cut servings of "Organic Hamachi" (Yellowtail - 1 piece) and "Large Bachi Maguro" (Bigeye Tuna - 1 piece) for just 150 yen each.

2-Day Flash Sale (July 9 & July 10, 2026):
Available at all Mutenkura locations as well as all standard Kura Sushi stores nationwide, the premium "Mediterranean Bluefin Tuna Otoro" (Fatty Tuna - 1 piece)—normally priced at 580 yen—will be offered at a special price of just 380 yen.

Experience Mutenkura
Mutenkura offers an upscale, adult-oriented atmosphere where guests can indulge in higher-quality, premium sushi at remarkably reasonable prices. Whether you are a longtime fan of Kura Sushi or looking for a refined dining experience in the heart of Tokyo, come and taste the exceptional quality for yourself.

Store name	Mutenkura Shinjuku
Address	Shinjuku Takano Building 6F, 3-26-11 Shinjuku, Shinjuku-ku, Tokyo
Opening date	Thursday, July 9, 2026
Phone	03-6457-7609
Business Hours	[Weekdays · Weekends & Holidays] 11:00–23:00
Seating Capacity	193 seats (29 box seats, 19 counter seats)
Official Site	https://www.kurasushi.co.jp/mutenkura/

Information current as of July 8, 2026. Updated July 8, 2026.