Seriously made by chefs! The must-queue hamburger brand 'Neo Nice Burger' has opened its second store in Omotesando!

The store name is 'Neo Nice Burger Omotesando'. Born next to the popular bakery 'AMAM DACOTAN Omotesando' of the same group, across the street.

It's also close to 'Neo Nice Burger Shibuya Miyamasuzaka', which opened in October 2025.

Article about 'Neo Nice Burger Shibuya Miyamasuzaka' is here⇩⇩⇩
The Hottest Doughnut Shop in Japan, "I'm donut?", is Teaming Up with "Neo Nice Burger"for Their Opening in Shibuya!

The interior has a bright atmosphere based on stainless steel. The spacious eat-in space also has terrace seating. Spend time in your favorite style according to the weather, mood, and situation.

Also in the space full of cleanliness, an open kitchen where you can see the cooking process is installed. It's interesting to see burgers being made right in front of you, from dividing and shaping the dough that becomes buns to completion.

Furthermore, at the new store, 6 new types of hamburgers appear! They lineup a total of 14 types.

Also, new products such as "Neo nice donut?" are added to the side menu! The joy of choosing has expanded.

Now let's introduce the "New Hamburgers & Side Menu".

■(Left) "Big Nice" (800 yen)
A dish with outstanding satisfaction where you can fully enjoy the umami of two types of meat: 100% Angus beef patty and pork shoulder loin patty. A new signature burger finished with simple yet balanced layers of cheese, homemade ketchup, and mustard mayo.

■(Right) "Big Nice Teriyaki" (880 yen)
A dish with outstanding satisfaction, luxuriously stacking two pork patties, then generously coating them with homemade teriyaki sauce with added balsamic vinegar. By combining with fresh lettuce and homemade mayonnaise, the gentle sweetness of pork and the fragrant umami of teriyaki sauce stand out even more.

■(Left) "Broccoli Cheese Burger" (660 yen)
A dish where ingredient umami stands out, with broccoli coated in cheese and fragrantly grilled, layered with parmesan richness. A masterpiece where juicy beef patty and mayonnaise bring everything together, allowing balanced enjoyment of vegetable fragrance and cheese richness.

■(Right) "Ham Katsu Gratin Burger" (690 yen)
A mellow, satisfying dish layering crispy ham katsu with cheddar cheese and homemade béchamel sauce. Ketchup and mayonnaise bring everything together moderately, allowing enjoyment of rich yet light aftertaste.

■(Left) "Eggplant Arrabbiata Burger" (660 yen)
A dish full of umami, layering homemade arrabbiata sauce slowly simmered with aromatic vegetables and tomatoes on deep-fried eggplant. Juicy beef patty and refreshing red onion add, allowing balanced enjoyment of moderate spiciness and richness.

■(Right) "Shrimp Mentaiko Tartar Burger" (760 yen)
A luxurious dish generously layering homemade mentaiko tartar sauce on 3 shrimp. Fresh tomato and mayonnaise bring everything together moderately, enhancing the plump umami of shrimp.

■(Left) "Neo nice donut? Custard" (400 yen)
"Neo nice donut?" packed with plenty of homemade custard. The sweetness of fluffy buns and the smooth, creamy custard pair perfectly.

■(Right) "Neo nice donut?" (330 yen) A simple donut made by frying brioche buns luxuriously using butter and eggs, coated with brown sugar. A must-try menu where you can experience new deliciousness, enjoying Neo Nice buns as "dessert".

■(Upper left) "Potato" Using Hokkaido-produced Hokkaikogane.
After cutting, starch is carefully washed away with water, then coated with kelp water. A dish fried at high temperature after coating with uniquely blended batter including rice flour. "Potato" that's crispy on the outside, fluffy on the inside, and continues to be crispy even when cold.

■(Upper right) "Neo Fried Chicken" (400 yen)
"Neo Fried Chicken" born from the rule of "not serving but discarding potatoes that have passed 10 minutes after frying". "There must be a way to utilize them more deliciously," transforming into chicken coating!

Chicken thigh meat thoroughly marinated in several types of spices and yogurt is coated with special potato batter and fried fragrantly. Finished to addictive deliciousness where light, crunchy texture overlaps with deep spice aroma.

■(Lower left and right) "Neo Nice Grilled Bread" (380 yen)
A dessert-style dish fragrantly baking craft buns coated with grains, finishing by coating with butter. They offer 2 types where you can enjoy rich fragrance of black sesame condensed milk butter, and subtle saltiness & sweetness of honey Greek cheese.

'Neo Nice Burger Omotesando', where you can experience a new era of hamburger combining handmade warmth and speed unique to fast food, carefully facing everything from ingredient selection to cooking processes.

Why not fully enjoy "properly made" deliciousness together with varied side menus that can be enjoyed with burgers?

Store Name	Neo Nice Burger Omotesando
Address	Aoyama Daihan Building 2F, 3-6-23 Kita-Aoyama, Minato-ku, Tokyo
Opened Date	Thursday, November 27, 2025
Business Hours	10:00-20:00 (L.O.19:30)
Regular Holiday	Irregular holidays
Official Instagram	https://www.instagram.com/neonice.burger/

Information is current as of November 26, 2025.