McDonald's Japan Drops Autumn "Tsukimi" Lineup:
8 New Items Featuring the "Seared Sukiyaki Tsukimi"!
The season of the "Tsukimi Family" — an autumn tradition at McDonald's — has arrived once again this year! In addition to the classic "Tsukimi Burger" and "Cheese Tsukimi," which are celebrating their 35th anniversary this year, a brand-new "Seared Beef Sukiyaki-Style Tsukimi" and 8 items in total will be available for a limited time from Wednesday, September 2, 2026.
The "Tsukimi Burger," which has given people a early taste of autumn's arrival since its debut in 1991, is a beloved product combining a domestically sourced egg steamed individually in-store, a juicy 100% beef patty with no fillers, smoked bacon, and a tomato creamy sauce.
This year's lineup is an extravagant one spanning burgers, sides, drinks, and desserts: the new burger "Seared Beef Sukiyaki-Style Tsukimi," the Night Mac® exclusive new item "Cheese Cheese Double Tsukimi (Chee-Chee Double Tsukimi)," the renewed "Hokkaido Butter, Anko & Mochi Tsukimi Pie," the returning "Tsukimi McShake® Nagano Shine Muscat," and a new sauce for Chicken McNuggets® — the "Golden Egg Tartar Sauce."
The new TV commercial airing from Tuesday, September 1 features Aoi Miyazaki — appearing for the third consecutive year — in the "Tsukimi Burger" edition; Taichi Shiozaki of the five-member dance and vocal unit M!LK, making his first-ever appearance in a McDonald's commercial, in the "Chee-Chee Double Tsukimi" edition; and Maika Sasaki of the popular idol group =LOVE (Equal Love), making her first solo appearance in a McDonald's commercial, in the "Hokkaido Butter, Anko & Mochi Tsukimi Pie" edition. Set to a new CM song arranged and performed by Kaela Kimura based on the folk song "Tanko Bushi" — famous for the lyrics "The moon has risen, risen~" — the commercial conveys the appeal of the Tsukimi Family enjoyed in three different scenes, one for each performer.
Shiozaki and Sasaki also appeared at the product launch event. After tasting the "Seared Beef Sukiyaki-Style Tsukimi," Shiozaki gave it high praise, saying: "It's hearty and filling, yet a gentle, soft flavor wraps it all together."
Sasaki tasted the "Cheese Cheese Double Tsukimi" and gave it her full endorsement, saying: "You can tell the difference between the two types of cheese — absolutely delicious and completely satisfying."
Now, let us introduce all 8 items along with our actual tasting impressions.
NEW! "Seared Sukiyaki-Style Tsukimi Burger" — from 570 yen / Value Set: from 870 yen
A new item whose appetizing aroma of searing and mellow sukiyaki flavor stimulates the appetite. A domestically sourced egg steamed individually in-store, a juicy 100% beef patty with no fillers, smoked bacon, and rich cheddar cheese are topped with a creamy tomato sauce. This year, a sukiyaki filling bursting with the savory umami of beef and vegetables and a fragrant seared flavor has been added, all sandwiched in a fluffy, soft bun with a buttery taste — an exclusive flavor for this autumn only.
【Taste Review】 From the very first bite, the buttery aroma of the fluffy bun spreads through your mouth, and the gentle flavor of the tomato creamy sauce ties together the taste of the beef patty, bacon, and cheese. The added seared fragrance alone transforms it into a whole new kind of "Tsukimi."
"Tsukimi Burger" — from 460 yen / Value Set: from 760 yen
The limited-time "Tsukimi Burger" that lets you feel the arrival of autumn. A domestically sourced egg steamed individually in-store — representing the moon — is placed atop a juicy 100% beef patty with no fillers and smoked bacon, perfectly matched with a creamy tomato sauce; a one-of-a-kind item you can only taste during this season.
【Taste Review】 A burger with a great balance between the sauce — where the mellowness of butter and the acidity of tomato are exquisitely matched — and the egg. A gentle yet robust flavor for the season when the fatigue of summer still lingers slightly.
"Cheese Tsukimi Burger" — from 490 yen / Value Set: from 790 yen
The "Tsukimi Burger" with rich cheddar cheese added. Enjoy the exquisite combination of a steamed domestically sourced egg, a juicy 100% beef patty with no fillers, smoked bacon, melted cheddar cheese, and a creamy tomato sauce.
NEW! Yoru Mac® Exclusive: "Cheese Cheese Double Tsukimi Burger" — from 670 yen / Value Set: from 970 yen
A hearty, satisfying item featuring two 100% beef patties, one slice each of cheddar cheese and white cheddar cheese, a steamed domestically sourced egg, smoked bacon, and tomato creamy sauce. A new Tsukimi burger available exclusively through Night Mac® where you can fully enjoy the flavors of beef and cheese to your heart's content.
【Taste Review】 Don't make the mistake of thinking it's just a double portion of the Cheese Tsukimi. The addition of white cheddar changes its character entirely. The juiciness of the patty also stands out — this is a burger you simply have to try at least once.
Morning Mac®: "Tsukimi Muffin" — from 420 yen / Combination Set: from 480 yen / Value Set: from 620 yen
The "Tsukimi Muffin" — which lets you enjoy the Tsukimi Burger flavor in the morning — is back again this year. A breakfast Mac® exclusive featuring a steamed domestically sourced egg, a flavorful sausage patty, smoked bacon, and a creamy tomato sauce, all sandwiched in an English muffin.
Renewed! "Hokkaido Butter, Red Bean & Mochi Tsukimi Pie" — from 200 yen
he "Anko Butter & Mochi Tsukimi Pie" released in 2025 has been further improved and returns for a limited time. The chunky anko (sweet red bean paste) and soft-textured mochi have been joined this year by a newly added butter filling made with Hokkaido butter, resulting in a richer, more deeply flavored finish. All of this is wrapped in a crispy pastry. The slightly salty, lightly charred butter filling enhances the gentle sweetness of the anko — a flavor that fills the heart.
【Taste Review】 The contrast between the crispy pastry and the chewy mochi is delightful. The enhanced butter flavor, with its subtle hint of saltiness, brings out the sweetness of the chunky red bean paste. Perfect for a coffee break too.
Returning Favorite! "Tsukimi McFlurry® / McShake® Nagano Shine Muscat" — S Size: from 200 yen, M Size: from 280 yen / Value Set Upgrade: +50 yen for M Size
The "Nagano Shine Muscat" from 2024 is back! A seasonal "Tsukimi McShake" that is the perfect fit for the "Tsukimi Family," letting you enjoy a fruity, autumn-exclusive McShake made with Shine Muscat juice from Nagano Prefecture. ※ Contains 1% Nagano Shine Muscat juice.
NEW! "Golden Egg Tartar Sauce" — from 50 yen (Available as an option when purchasing Chicken McNuggets®)
A richly flavorful tartar sauce in a golden-moon-inspired color, accented by the green of parsley, characterized by the deep, rich taste of egg. A coarse-ground black pepper accent gives it an irresistibly addictive flavor. The rich egg taste and the refreshing tartness of pickles pair perfectly with chicken!
In addition, an X campaign "Win by Replying!" and a campaign to win a "Tsukimi Burger Extra-Large Cushion" exclusively for My McDonald's Rewards members will also be held. A delivery-exclusive "Moon-Viewing Wish Set" will also be available — there is plenty to look forward to.
The hot days will continue for a while yet, but as the evenings gradually grow cooler with the coming of autumn, why not gaze at the moon and savor the "Tsukimi Family."
| Sales Period | Wednesday, September 2, 2026 – late October (scheduled) ※ Varies by product |
|---|
| Sales store | McDonald's nationwide (some stores excluded) |
|---|
| Official Site | http://www.mcdonalds.co.jp/ |
|---|
Information current as of August 26, 2026.
Reporting & Photography: Bimi Annai Editorial Department (some images provided externally)
update
