"Kono Hitotoki, Kirakira." Campaign! SUKIYA and Mobile Suit Gundam GQuuuuuuX Collaboration!

SUKIYA Co., Ltd. (President and CEO: Naoki Sasagawa, Headquarters: Minato-ku, Tokyo), which operates the beef bowl restaurant chain SUKIYA, will launch a collaboration campaign with Mobile Suit Gundam GQuuuuuuX titled “This Moment, Sparkling.” starting at 9:00 a.m. on Tuesday, November 18.

In this campaign, original visuals featuring characters enjoying their meals inside SUKIYA restaurants will appear. Customers who order from the eligible menu items will receive original stickers or original A5 clear files as gifts. In addition, the campaign will be enlivened by special in-store announcements featuring the characters, as well as a giveaway campaign on SUKIYA’s official X account.

[Campaign Overview]

Period:
November 18 (Tue) 9:00 a.m. – December 26 (Fri) 8:00 a.m.

Participating Stores:
All 1,962 SUKIYA locations nationwide (as of November 11)
Note: The Dangozaka SA (downward) location is not included.

For more details, please visit the special campaign website:
https://www.sukiya.jp/gquuuuuux2025/

【Receive Original Goods by Ordering Eligible Menu Items】

A special collaboration menu item, the “M.A.V Topping Set,” will be available.
Enjoy perfect flavor combinations such as “Yamakake × Okra” or “Green Onion × Spicy Cod Roe Mayo” added as toppings to your favorite main dish.

For each order of an M.A.V Topping Set, customers will receive one piece of original merchandise.
The first round offers six kinds of original stickers, and the second round offers eight kinds of original A5 clear files.

[Campaign Periods]

Round 1: November 18 (Tue) 9:00 a.m. – December 5 (Fri) 8:00 a.m.
→ Six types of original stickers

Round 2: December 5 (Fri) 9:00 a.m. – December 26 (Fri) 8:00 a.m.
→ Eight types of original A5 clear files

[Eligible Items]
① Yamakake Okra M.A.V Topping Set (with miso soup) – ¥520
② Green Onion & Spicy Cod Roe Mayo M.A.V Topping Set (with miso soup) – ¥320

[Requests to Customers]

Resale, redistribution, or purchases for commercial profit are strictly prohibited.
Please refrain from leaving or wasting food.
To prevent food waste and reselling due to excessive orders, delivery, online bento reservations, telephone bento orders, and SUKIYA official app orders will not be accepted for eligible menu items.
We appreciate your understanding and cooperation.
All prices include tax.
Available with all main dishes.
Prices may vary by location.
Campaign will end when supplies run out.
Availability may differ by store.
Sticker and file designs cannot be chosen.
Eligible items may change or be added.
Please check stock status on the campaign website. Inquiries cannot be answered.
Orders via delivery, online bento reservation, bento dial, or SUKIYA app are not eligible for campaign gifts.

【Original In-Store Announcements by the Characters】

During the campaign, special in-store announcements featuring the characters will be broadcast. Machu and Shuji will introduce the campaign details.
Enjoy this exclusive audio experience available only at SUKIYA!

[Broadcast Period]
November 18 (Tue) 9:00 a.m. – December 26 (Fri) 8:00 a.m.

Broadcasts will play once per hour, around 15 minutes past each hour (except at some locations).
Food court and school cafeteria locations will not feature the broadcast.
Some products or prizes mentioned in the broadcast may end before the campaign concludes.
Recording or sharing the broadcast audio or video online is strictly prohibited.

【Follow & Repost Campaign on Official X】

During the campaign, follow the official SUKIYA X account and repost the eligible post for a chance to win a ¥4,000 meal voucher (8 × ¥500 coupons).
A total of 30 winners will be selected by lottery.

[How to Participate]
① Follow the official SUKIYA X account (@sukiya_jp)
② Repost the designated campaign post

[Period]
November 18 (Tue) 10:00 a.m. – November 24 (Mon, holiday) 11:59 p.m.

https://x.com/sukiya_jp
https://www.sukiya.jp/
https://www.zensho.co.jp/

For media inquiries:
SUKIYA Co., Ltd. Public Relations Department
Tel: 03-6833-8019

【About the Anime Mobile Suit Gundam GQuuuuuuX】

High school girl Amate Yuzuriha lived peacefully in a space colony—until she met a mysterious girl named Nyaan.
That encounter dragged her into the underground Mobile Suit dueling sport known as Clan Battle.

Under the entry name “Machu,” Amate pilots the GQuuuuuuX and throws herself into intense daily battles.
Meanwhile, a mysterious Mobile Suit called Gundam—and its pilot, a boy named Shuji—appear before her, pursued by both the Space Army and the police.

Thus, the world begins to enter a new era.