Starbucks Corporation (Headquarters: Seattle, USA, CEO: Brian Niccol) and Suntory Beverage & Food International Inc. (Headquarters: Tokyo, President: Makiko Ono) will launch a new series of bottled coffee "Starbucks® MY RETREAT™ Caramel Macchiato" exclusively in vending machines nationwide from Tuesday, October 7th. This is the first domestic initiative for Starbucks to introduce a vending machine-exclusive product.
※The design is an image.
Currently in Japan, 2.1 million vending machines※1 are in operation, serving as points of contact with customers in various scenes as convenient places to purchase beverages.
In Starbucks' channel development business, which is responsible for brand development centered on RTD※2 beverages and packaged coffee, vending machines are viewed as a major growth opportunity under the purpose of "developing while delivering Starbucks experiences to customers outside of cafes." They have developed the vending machine-exclusive bottled coffee series "Starbucks® MY RETREAT™" to increase opportunities to interact with the brand and allow customers to enjoy Starbucks coffee at their preferred times and places.
※1 As of 2023, estimated by Suntory Beverage & Food International Inc.
※2 Abbreviation for Ready To Drink. Here, it refers to chilled cups, plastic bottles, and canned ready-to-drink coffee beverages
A luxurious caramel macchiato where the depth of coffee layered with the creamy sweetness of caramel and milk gently fills the heart
●Product Features
Using carefully selected Starbucks coffee, we've created a caramel macchiato with an optimal balance of fragrant sweet caramel flavor and milk crafted to allow enjoyment of richness. The melting gentle sweetness of caramel and milky sensation create a taste that gently envelops a tired heart. We also recommend pairing it with dark chocolate éclairs that enhance the sweet aroma of caramel, or cream puffs coated with chocolate.
●Package Features
The brand's symbolic green logo is placed at the center, finished in soft gradient colors that convey a comfortable mood, imagining caramel colors. Additionally, we've incorporated a design expressing caramel sauce in the background to express sweet luxury.
▼Product Information
Product Name: Starbucks® MY RETREAT™ Caramel Macchiato (Hot & Cold Compatible)
Volume: 280ml PET bottle
Suggested Retail Price (excluding tax): 240 yen
Expiration Date: 13 months
Release Date: Tuesday, October 7th
▼Sales Region Nationwide
※Some vending machines may not carry this product.
▼Product Information (Website)
http://www.starbucks.co.jp/rtd/
Information is current as of October 1, 2025.
