A Fusion of Sweets and Characters!
Tokyo Banyana Cookies to Launch at JR Tokyo Station on July 17th.
A new character has been born from "Tokyo Banana"! Its name is "Tokyo Banyana".
The "Banyana" are food-loving cats living in NEKOTOKYO. The "Banyana" have become round from eating too many sweet things, and today, as always, they are spending their time happily on the cat tower.
Just to repeat, it's "Banyana" not "Banana".
The "Banyana" are very cute but a little clumsy. The craft cookie brand "Tokyo Banyana Cookies" featuring these "Banyana" as the main characters will open at Tokyo Station on July 17, 2025 (Thursday).
The theme is "fusion of sweets and characters". It will provide an immersive brand experience as if the "Banyana" are right there.
"Tokyo Banyana Cookies" was co-developed from the brand's worldview by "CHOCOLATE Inc.", which handles planning and producing various characters, and "Tokyo Banana World" operated by "Grapestone Co., Ltd.".
During repeated meetings, the brand character "Banyana" was born from the idea that the symbol mark of "Tokyo Banana" is "shaped like a cat's 'tail'".
Another feature is that you can enjoy not just tasting craft cookies, but also a new brand experience that synchronizes with the character's world and story.
Of course, "Tokyo Banyana Cookies" is also particular about ingredients, manufacturing methods, and texture.
Hokkaido fermented butter, wheat that brings out umami, sugar with good melt-in-your-mouth quality... Not only are the ingredients carefully selected, but they are also particular about the shape like "Banyana's tail", baked to a plump and crispy-crumbly texture.
Cute "Banyana" characters that image each flavor are all assembled!
■ "Banana Butter Flavor" (3 pieces, 500 yen)
Character Name: Banyana
Hokkaido fermented butter and banana deliciousness kneaded in and baked to a crispy-crumbly texture.
■ "Maple Latte Flavor" (3 pieces, 500 yen)
Character Name: Latte
Canadian maple sugar and gentle sweetness of condensed milk powder kneaded in and baked with rich aroma.
■ "Tomato Cheese Flavor" (3 pieces, 500 yen)
Character Name: Napoli
Three types of spices kneaded in, cookies that are like pizza with the aroma of tomato and cheese.
■ "Plum Butter Flavor" (3 pieces, 500 yen)
Character Name: Ume
A new encounter between sweet and sour plum and Hokkaido fermented butter. Perilla is hidden as a secret ingredient.
■ "Uji Matcha Azuki Butter Flavor" (3 pieces, 500 yen)
Character Name: Matcha
Fragrant Uji matcha from "Yanoen" established in Tempo 7 (1836) and Hokkaido azuki beans. A Japanese cookie like Uji kintoki.
■ "Black Sesame Butter Flavor" (3 pieces, 500 yen)
Character Name: Goma
Carefully selected black sesame roasted and packed tightly. The fragrant sesame flavor spreads throughout your mouth.
urthermore, pay attention to the special package for "assortments" only!
■ "Cat Box" (9 pieces, 1,620 yen)
(Banana Butter flavor 3 pieces, Maple Latte flavor 3 pieces, Tomato Cheese flavor 3 pieces)
■ "Big Gathering Box" (18 pieces, 3,240 yen)
(Banana Butter flavor 3 pieces, Maple Latte flavor 3 pieces, Tomato Cheese flavor 3 pieces, Plum Butter flavor 3 pieces, Uji Matcha Azuki Butter flavor 3 pieces, Black Sesame Butter flavor 3 pieces)
Don't miss the "Holiday Limited Products" available only on Fridays, Saturdays, Sundays, and holidays!
■ "Big Soft Cookie Chunkle" (3 pieces, 1,080 yen)
Character Name: Chunkle
Milk chocolate, caramel chocolate, white chocolate - three types of chocolate chunks galore! A banana caramel flavored big soft cookie baked with particular attention to soft texture.
In addition, there's a tote bag depicting NEKOTOKYO where the "Banyana" live. A lineup of 6 types of pin badges that you can attach to the tote bag and enjoy your "favorite Banyana".
The location is inside the Yaesu Central Exit gate at JR Tokyo Station. Since it's open from 6:30 AM, it's perfect as a souvenir for distant destinations. Why not visit "Tokyo Banyana Cookies" to meet the "Banyana" you can only encounter here?
Store Name | Tokyo Banyana Cookies JR Tokyo Station Store |
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Address | 1-9-1 Marunouchi, Chiyoda-ku, Tokyo JR Tokyo Station Yaesu Central Exit inside the gate |
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Opening Date | July 17, 2025 (Thursday) |
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Business Hours | 6:30-21:30 |
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Closed | ※Following Tokyo Station facilities |
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Official Instagram | https://www.instagram.com/tokyobanyana/ |
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Information is current as of July 15, 2025.
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