An Onigiri Specialty Store is Born in "Asobuild," Directly Connected to Yokohama Station! "Onigiri Konga Yokohama Main Store" Opens June 14

A new branch of the onigiri specialty store, "Onigiri Konga," will open on Saturday, June 14, 2025, in "ASOBUILD," directly connected to Yokohama Station.

After training at a long-established onigiri specialty store with queues of up to three hours, founder Masanobu Goda struck out on his own, opening the first "Onigiri Konga" in Kamata on November 29, 2021. Since then, the brand has expanded nationwide to locations including Akasaka Biz Tower, Haneda Airport Terminals 2 and 3, Kamakura, Nagoya, and Kobe Motomachi. The "Onigiri Konga Yokohama Main Store" will be its ninth location.

"ASOBUILD" is filled with popular spots for all ages, from children to adults, including the indoor kids' theme park "Hapipi Land," the crane game specialty store "Kurehapi," and the large-scale XR entertainment facility "IMMERSIVE JOURNEY." The first-floor gourmet street, "Asobuild Yokocho," features many famous restaurants and bustles with families, especially on weekends.

The "Three Commitments" of "Onigiri Konga"

◆ Konga's Commitment ① "Rice"
We use Koshihikari rice from Iwafune, Niigata Prefecture, known for its rich aroma, moderate sweetness, and refreshing stickiness. After cooking, the rice is spread out in a banju (shallow wooden tray) to let the steam escape, resulting in a firm, non-watery texture.

◆ Konga's Commitment ② "Fillings"
We offer over 25 types of onigiri fillings. In addition to standard fillings like salmon, plum, and shiso kombu, we have many unique options such as "Jako Nama Shichimi" (young sardines with fresh seven-spice blend), "Mentaiko Cream Cheese," and "Soy-Marinated Egg Yolk."

Ordering a combination of two fillings is also popular. With endless combinations, you can enjoy the deliciousness of our meticulously prepared fillings, each made fresh every morning.

◆ Konga's Commitment ③ "Onigiri That Isn't Squeezed"
Our most distinctive feature is that our certified artisans form the onigiri right in front of you after you order. The onigiri, made before your eyes, are as large as those in old folktales. To avoid crushing the rice, they are formed gently and quickly, making them lighter to eat than they appear. When you take a bite, you can enjoy a fluffy texture as each grain of rice seems to unravel in your mouth.

【Popular Menu Items at "Onigiri Konga"】

◆ No. 1 Most Ordered: "Soy-Marinated Egg Yolk + Minced Meat"
The rich flavor of the soy-marinated egg yolk mixed with minced meat is deeply savory and whets the appetite.

◆ A Luxurious Special Onigiri: "Sujiko" (Salt-cured Salmon Roe)
The combination of sujiko and delicious rice is supreme. We also recommend adding salmon as a topping.

◆ Other Recommendations
Mentaiko Cream Cheese, Negitoro (tuna with green onions), Fried Chicken with Mayonnaise, Buta Kimchi (pork kimchi), Beef Sukiyaki.

◆ The Classics of Onigiri
Salmon, Plum, Nama Tarako (raw cod roe), Yaki Tarako (grilled cod roe), Karashi Mentaiko (spicy cod roe), Tuna Mayonnaise, Shiso Kombu, Natto, Takana (pickled mustard greens), Mentaiko Mayonnaise, Jako Nama Shichimi, Salted Squid.

You can also customize your order with "Mashi-Mashi" (double filling), "Okime" (large rice portion), or "Chiisame" (small rice portion).

Furthermore, as a new initiative at the Yokohama main store, we will also offer "hand-rolled sushi-style onigiri" and alcoholic beverages like "sake." At "Onigiri Konga" in the evening, you can enjoy pairings of top-quality rice with sake from various regions across Japan.

Store Name	Onigiri Konga Yokohama Main Store
Opening Date	Saturday, June 14, 2025
Phone Number	045-286-5406
Address	1F Asobuild, 2-14-9 Takashima, Nishi-ku, Yokohama, Kanagawa Prefecture (Directly connected to JR Yokohama Station)
Hours	11:00 AM - 10:00 PM (Weekdays 1:45 PM - 5:00 PM is takeout only)
Payment Methods	Cash, Credit Card, E-money, QR Code
Official Instagram	https://www.instagram.com/onigiri_konga_yokohama/

Information is current as of June 6, 2025